Adding more North American races to the Formula 1 calendar should be a priority for new owners Liberty Media, according business figure Zak Brown.
Brown believes it's crucial that F1 consolidates itself in North America by adding more races to the calendar, growing its fan base and increase television audiences.
The F1 circus visits Mexico City and Austin, Texas on its current calendar. A New Jersey-based race was on the cards, but that race looks well and truly in the scrapheap. Mexico in particular are keen for an additional North American race.
From their perspective, an additional race would help to increase F1 exposure state-side, build wider interest in the sport and thus result in more interest and ticket-sales for the Mexico City Grand Prix.
Of course, the presence of IndyCar and Nascar make it difficult for F1 to gain any ground in North America; the general believe being that the sport's regulations are too complicated and the domination of one or two teams make it a boring spectacle. If F1 is to make new fans in the US, it needs to become more competitive, more worthwhile for US-based teams to enter the sport and more exciting. It's a challenge Liberty Media are seemingly keen on tackling.